A new wave of culture – Instant Gratification

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By Asanda Masoka

This article is exclusive to the Online Edition 10 of VARSITY News.

 

We live in an era where we not only thrive but, more likely, survive off of instant gratification. This goes beyond the context of social media. The need for instant gratification has managed to infiltrate our real lives – we crave to be affirmed by people, even by our dogs too sometimes.

 

Allow me to play devil’s advocate for a second and add that we are often very quick to blame social media for the ills that we experience such as inadequacy. Our shortcoming is that we fail to introspect and evaluate the root of such inadequacy; which has been given meaning through social media.

 

The digital space has falsely entitled us to translate social media transactions into our daily lives – we expect that when we shoot our shot, out crushes will catch on. We assume that a simple hello will initiate a conversation and be the foundation to the beginning of a new friendship. We’re afraid to say what we really want to in our personal spaces because we’re afraid of being ‘dragged’. Nowadays, people are only in it for a good time and not a long time; only as long as it affirms and applauds our existence.

 

 

Instant gratification has us focusing on the now, which is a great thing, but often we become oblivious to whether it will really matter in the next year or five. I give thanks to the new wave of culture that the digital space has brought us, but I am also aware that I do not have to ride each and every aspect of this wave. Old school still does it.

 

DISCLAIMER
This section of VARSITY is a vehicle for expression on any topic by members of the UCT community. The opinions within this section are not necessarily those of the VARSITY collective or its advertisers.

 

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