By Tiyani Rikhotso
This article is exclusive to the Online Edition 8 of VARSITY News.
Supporting local womxn-owned businesses is one of the most powerful ways you can express your
activism. South Africa has one of the highest wage inequalities in the world that sees womxn earning 27% less than men. Through your consumption and buying power, you can both express your values and support the livelihood and dreams behind womxn-led businesses. Here are some local beauty brands which are owned and run by inspirational womxn. They are breaking boundaries in the beauty industry and delivering cruelty free, safe, effective and much-loved products.
Founded by Rabia Ghoor at 14, Swiitch Beauty has quickly become a South African cult favourite. Its formation was prompted by the disappointment of conventional beauty products that failed to deliver on their promises. The brand has cruelty free makeup and skincare products that do what they say and don’t break the bank. Their top sellers are their #SuperHeroSprays which sell out in lightning speed. Influenced by Korean skincare, they double as skin mists that tone your skin and setting sprays that refresh your makeup.
The first option is the dewy skin mist formulated with aloe vera, glycerin and polyglutamic acid that hydrate and plump the skin. There is also the pore tightening glass skin edition which features Chinese fruit extracts, multivitamins and niacinamide which repairs damage.
The mists cost R180,00 and can be purchased from swiitchbeauty.com (you’ll probably have to pre- order as these are always high in demand).
Lulu and Marula
This brand creates small batch, natural skin and body care products. It was started in 2013 by Jesslynn Shepherd who was later joined by professional skincare scientist Monique Spaltman. Lulu and Marula is based in Cape Town and prioritises locally sourced ingredients and sustainable packaging. The brand is cruelty free and made with high quality and non-toxic ingredients.
Some of their products include luxurious facial oils, a balancing balm cleanser and moisturising body butters. Each Lulu and Marula product provides a dose of aromatherapy with fragrant botanical scents and deeply nourishes your skin. A crowd favourite are their masks that have detoxifying clays and fruit acids Bromelain and Papain that provide a gentle and natural chemical exfoliation. For dry skin, the Nourishing Mask and Polish would be best whereas the Purifying Mask and Polish is best for combination, oily and congested skin. The masks are R360,00 which is a great investment for your skin as they can last for up to 6 months.
Their products are available online at luluandmarula.co.za, other online retailers such as Faithful To Nature or Superbalist and other stores and boutiques (find their stockists here).
Founder Jesslynn walking us through her Lulu and Marula skincare routine.
Founded by Nomfundo Njibe, Chick Cosmetics is another local favourite that embodies their slogan ‘Beauty inspired by diversity’. They have skincare, tools and beauty products that will help you stay on trend and achieve an effortless glow. They are also cruelty free, safe for skin and suitable for many different skin types.
Their bestsellers are the hydration duo, the Pine Face Oil and Dewy Face Serum. The face oil is formulated with squalene and grapeseed oil for extra hydration while the pineapple oil provides a gentle exfoliation. The face serum has Hyaluronic acid and vitamin B5 that keep the skin soft and supple. Both products are R295,00 and they offer a 20% student discount so you can maintain all your beauty needs while staying in budget. Their products are available online at chickcosmetics.com as well as on Takealot.
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Bestselling hydration products and skincare tools